
One of the only female-owned professional hair care brands in the world. Founder, Carolyn Aronson envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. Today It’s a 10 boasts cult-favorite products that help women and men across the globe look and feel their best.
Think I paid $40, for two 10 ounce bottles. Seems like a bargain to me.
I’ve been using It's a 10 Miracle Leave-In Plus Keratin Spray for a while now, and I can’t say enough good things about it! My hair feels incredibly soft and hydrated every time I use it, and I always get compliments from my stylist about how healthy my hair looks.This spray is truly a game-changer—it detangles, smooths, and adds a beautiful shine without weighing my hair down. I also love that it protects my hair from heat styling. The option for a 2-pack is perfect because I always have to have a bottle with me, whether at home or on the go. If you’re looking for a leave-in that really delivers, this is the one!
I've waited a bit before this review to really get a good feel for this product. When I spray the mist, its finer than a bottle (of it's a 10) I have here at home, so I applied more of it because I thought maybe it was a fake or watered down. After drying my hair, it would feel totally different (heavy, kinda sticky, kinda dirty) from when I use the stuff I already have,so I decided to rewash my hair and only use a small amount on my hair and Bingo, I got the sweet spot. Perfect! Silky smooth hair like always.Yes, this is the real deal stuff that I love. I think what the difference for me was the bottle size.I already had a very small bottle(travel size) and these ones are the big boys. I holdthem differently and spray them differently because of their size. Now that I figured that out, I highly recommend this product. 2 bottles for $60 compared to, 1 bottle at ulta for $45. This is a great valueand there's no other product that compares to it's a 10 leave in conditioner IMO and I've tried quite a few. Go for it!